Critics label surf brand’s I Hate Surfing clothing range “arrogant and disrespectful”

Want to show the world what it used to be like to be a surfer?

The surfing news site BeachGrit, although calling it a news site might be stretching the limits a little, has been slammed as “arrogant” and “disrespectful” by critics after the release of its I Hate Surfing clothing range. 

BeachGrit, whose Californian founder Chas Smith, posts semi-regular rants against surf ponchos, beach carts and vulnerable adult learner surfers in his YouTube channel under the banner, I Hate Surfing, created the three-piece ensemble with Bondi-based surf clothing brand The Critical Slide Society. 

A previous collaboration was responsible for a pair of surf trunks the same critics, then, described as “ambitious, beautifully made and stunning.” 

This pair of trunks, which you can examine below although they have long sold out, featured a custom-made badge from iconic Australian artist Paul McNeil showcasing the founders’ ethos, “I Don’t Need Life I’m High” and with Eric Stoltz’s “Stoner Bud” from Fast Time at Ridgemont High representing BeachGrit’s spirit animal. 

The Critical Slide Society, of course, are intelligent and intuitive designers who make clothes surfers really, really want to wear.

The latest collaboration is a three-pack I Hate Surfing ensemble wrapped in a red-white-and-blue  vintage NSAA-style logo. The trunks cost ninety Australian dollars, the t-shirt sixty and the hat forty although buy it as a collection and it will cost 150 instead of 190.

If you pay with American dollars, very much cheaper even with twenty bucks Australian shipping.

Buy here.

Also, still available to bespoke order, are Damion Fuller’s I Hate Surfing ashtrays and oversized mugs. Eighty-five apiece, Australian shekels.

He’ll pack and send ’em anywhere in the world. Free to ship in Australia, thirty-five dollars, Australian, to Europe and the US.

A little wait too ‘cause he’s gotta make ‘em at his little off-the-grid studio. 

So bespoke!