"Imagine having photos of John John Florence doing 10 ft airs with the Pyzel logo clearly visible, and you choose to use an AI ad."
The surfboard shaper Jon Pyzel, often described as “diabolically sexy” and most famous for his Mayzel collab surfboard with Matt Biolos along with some success with John John Florence, is under fire tonight after an advertisement for his eponymous label appeared online, with sleuths claiming it is AI-generated.
On Reddit, under the heading Pyzel AI ads, an image appears of a man holding a Pyzel surfboard, the advertisement sponsored by Pyzel and with a hot link to the site.
Can you see what the AI giveaway is?
Did you guess the Futures fin boxes glassed into the deck and the leash plug glassed onto the bottom?
A pile-on ensues.
So dumb. Like they didn’t have real photos of surfers holding their board on the beach so they had to AI generate this slop? How does this save them money they could have just given their AI a stock photo and told it to create a meta ad.
the fingers on that hand holding the board are probably a nightmare if you zoom in even a little. biggest surf brand on earth and they can’t just text some local to snap a pic with their phone
Imagine having photos of John John Florence doing 10 ft airs with the pyzel logo clearly visible, and you choose to use an ai ad.
If JJF is getting replaced by AI, what hope do the rest of us have?
I’ve enjoyed my Pyzel boards, but you can tell they have jumped the proverbial shark a bit when it comes to being an overinflated brand. Too many models. Overpriced. Everyone has to be riding them to be considered “Core”. etc.
They’ve definitely morphed into Channel Islands 2.0.
This is the dumbest shit I have ever seen. Fuckin lazy marketing team.
The truth, as always, is always a little greyer than what it first seems.
As one tech-savvy Redditor writes,
This is Google Ads automated assets BS. All the ad platforms now have these auto-generated slop assets, and most of them are enabled by default and unless you are very familiar with the ad platforms, it’s actually difficult to make sure all AI auto-generated text/images/video is turned off.
Google is incentivized to spend more on ad clicks, so they will create lots of automated assets to try lots of variations of ads to get clicks. They don’t care is it’s AI slop or not, they just care if it gets clicks and gets to take your ad spend.
If Pyzel is running their own ad account, they likely never saw these assets and had no idea they were created.
As someone who works at an agency that runs a lot of paid ads, this kind of crap happens all the time and google will gladly waste your ad spend serving these ads without you even knowing. It’s nearly impossible to track this down and find it, because Google doesn’t make it easy to see the auto-generated assets.
You can easily see all Google Ads Pyzel is running, and this isn’t one of them:
https://adstransparency.google.com/advertiser/AR14294203820299780097?region=US&preset-date=Last+7+days
Much later in the thread Jon Pyzel himself appears, a humble prophet before the people who were once his disciples.
To everyone here freaking out and believing that we sold out and have run out of photos to use for advertising – would you like to buy an amazing tropical island with a perfect left on one side and a perfect right on the other side? For only $20K?? Please hit me up directly for the deal of a lifetime and you can transfer the money to our secret offshore crypto account!! Jeez, give me a break!! You guys think we are some big corporation? I’m sitting here on my own trying to figure out how the hell that shit got where ever it was you found it. Carry on- Jon P
Shortly thereafter, a new advertisment appeared.
Question, are we at end times, as many claim, or is there a new tech dawn that will make our lives easier and more fulfilled than ever before?
I think latter although optimism has been my downfall in the past.
Your comments are still here. Every one of them.
Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.
Connect Disqus to reveal.
new tech = opposable thumbs
@Rocks local:disqus @east coasters
A PBS story on coastal erosion in NC and CE.
I’ll never be able to look at the Richard Gere / Diane Lane 🥰 movie, Nights in Rodanthe, the same again.
https://youtu.be/0RVTnDxVW68?si=PEKzCX7Q2fHORXLn
Kelvin Wave phenomena.
yeah man, it’s crazy out on the obx these days. Brett Barley making lots of news for his ongoing fights against erosion. First surfed it in the old days before they even moved the Hatteras lighthouse and it is insane to see how much coastline has disappeared out there.
Have had a blown up Matt Lusk pic on my office wall for years, it’s one he shot from inside the barrel looking out at the houses on stilts on the sand , the quintessential obx view that anyone who ever surfed down there experienced over and over again – but all the houses in the pic are no doubt gone by now.
In college, a buddy and I were driving back from FL to Virginia and surfing whole way up the coast. Snapped my board in smyrna and picked up a second hand replacement in a random Jacksonville surf shop.
Drove through the night and slept in the truck at the ferry gate at south end. Came over to obx on ferry first thing in the a.m., drove straight up to Hatteras. Paddled out at the groin in front of the lighthouse, no one else out, head high lefts all day. We had just come back from a few weeks in Central America so were very primed , just kept looking at each other wondering where everyone was. Wasn’t my first time surfing out there , but was the first time I had seen it reeling off the groin like that.
And the board went great, ha – would be ancient by now, but a couple months later some unknown dipshit stole it off my parent’s back porch in VB so it had a short but beautiful run.
Been back a thousand times since then, up and down at all the spots , surfed in all kinds of conditions from epic to shin high , but that first real session back then is the one that really sticks w/ me for some reason.
All of which is to say, really hope they figure out a way to preserve that place, it’s special.
I remember trippen balls on mushrooms out on Isle of the Palms when Hurricane Hugo landed . We had Just drove in from OBX For a reported Hurricane Party. We literally tripped balls while Hugo went over the top of us…We camped at the camp ground by the light house and I’m pretty sure that was before they moved it..idk .reading your excerpt led to a memory burp. Yessah!
good times !
Here’s the pic I mentioned below , one of many matt lusk bangers !!
https://uploads.disquscdn.c…
Thats sick.
The Man boobs?
As a youngster into my mid teens I always thought it’d be good if the northern hemisphere countries blew the shit out of eachother with nukes and left us South Pacific nations alone.
Then I went all hippy-minded (as well as started traveling overseas to surf) and thought that was a bad idea.
Now I’m getting old I’m reverting to my original ways of thinking after seeing the world turn to shit since the internet, and the Euros etc started surfing in Bali (instead of just poncing around in tie-dye being a pack of poofters, and doing everything apart fom surfing like they used to) and turned the place into a complete shithole.
Bring in the vicious robot dogs to hunt down and kill em all, and then NUKE the FUCK out of the whole of the northern hemisphere so those of us in the Pacific and it’s temperate lower islands can die in peace.
FTW mutha fucka’s, FTW
Cos it already has been well and truly FUCKED…
Tell us what you really think
We’ve finally reached a new normal I thought might happen.
Surfers gets mauled by a white in Gero- stud, paramedic I think, critically injured.
So common now, it doesn’t even get a BG story.
I was a White? I auto figured Tiger.
… nor ankles …
… and feet.
… cunt has no head?
Obvious.
Pyzel board = “progression”?
C’mon, the “Beth” board has been out for almost a decade.
https://uploads.disquscdn.c…
What Surf League?
Can one of the many seppos on here not give us any idea what is going on with The Slo Cal Tiny Burger Classic? RQ gave out info on Rags and Strayans gave out updates on the comps near them and now its quiet as when theres one on over there? Fucking useless the lot of yous
Your avatar is so dog damn cute
Thanks mate, its a Negapet that Astro gave me. Now can you give us all the Slowers rundown? One of the seppo fellas in our fantasy club said Surflie are forecasting it to be in the 4ta 5ft range?
It looks decent wed ( u.s. time ) and thur. 3’ to 4’ and pretty clean. Lowers can be pretty fun at that size.
I expect a lot from you these next couple days SC. I need to reminded how stupid I am ( as a seppo ) and how our president is ruining the world also. And how weak our surf is. Thank you
So it’s on tomorrow and we can expect it to be 3 ta 4ft ? Thats sick news Gwen. Ive always loved ya cuz you’re willing to make a call and right or wrong you’re wiling to stand by it. You are a dying breed over there mate xx
You act like only Aussies are hard core surfers. I’ve lived to surf since I was 11. Spent winter after winter surfing all day every day in Hawaii after saving money all summer.
Your tough guy hardcore underestimate wave size act is tiresome
Hahaha
4 to 5 seppo probably means chest to shoulder high, instead of the overhead to almost double overhead like I was brought up with.
I gave up measuring in feet numbers in the late 80’s and moved to strictly bodily comparisons (knee, waist, chest, shoulder, head high, double overhead, triple overhead, fuckin’ big, too fuckin’ big etc) to stop confusion, especially while traveling.
Just a fuckin’ pain in the arse when some twit says it’s pumping 6 foot and it’s actually some head high dribbling combers…
Hahahaha oh I already know what to expect Beefy and it sure as fuck isn”t gunna be what Gwen and Surflie are predicting!!
Knee to Waist of time!
Hobbits be like “6 foot is double overhead for us!”
How many fucking times you want a forecast? It’s small, it looks to remain small regardless of Surfline says. Current buoy readings around 2.5 @ 18 from the south. Should result in around should high waves with maybe a little push to them. Don’t get your hopes up and don’t expect much. Small little Pip style waves.
it really is!
Where’s Raimana cunt?
Xox
Flattery will get ya everywhere mate
There are always a heap more waves left in the ocean…
but not “plenty of fish left in the sea” anymore…
Go the Mystery Hottie!
Beach Grit does Welfare Checks now too!
Oooh errrrm hey Jon I was wondering if you were ever in San Diego if you’d like to come to one of my tango classes with me? Fucking seppos hahaha
Why don’t ya tell him what a massive prong he’s got while you’re at it cunt?
Gotta admit, my first thought reading that was what a kiss ass but to each his own.
You think Ai sucks now, it either works and takes our jobs or the bubble bursts and it sinks our economy.
A real win/win!
“Your comment is not beneficial to our programming. You have been sentenced to TERMINATION by being forced to watch the Trestles WSL Comp tomorrow.”
You have our pity
Sad “1’s and 0’s”
Depends On your job, tradies are pretty computer proof for the time being
Short NVIDIA and you won’t need a job.
Short? When would you recommend doing that?
Timing is everything.
but…but..we NEED to stay ahead of China with AI, or else they’ll be the ones who replace all their jobs with robots/AI agents before we do!
CB status update:
Mystery hottie has reappeared online this morning, and we’re back in contact.
The ‘buckle up’ vs ‘unbuckle’ metaphor stocks are currently off the charts.
Having trouble concentrating at work for some reason.
Also scheduled to go on surf trip w club this weekend.
Might need to reassess the priorities…
Go in to the situation with the woman but be tentative and also kind to yourself dear Channel.
XOX
You’re always better be with words of the heart than me mate, but yeh look after yourself CB and don’t get too carried away mate
Bless, yeah I am a pretty torched soul, waiting for a good one over here.
Xox
Never stop looking brother, any Sheila would be lucky to have you in their lives xx.
Oh you’re a love.
Xox
CB one really important thing I will say too is always be yourself brother. You strike me as a really good human being and thats why I offered you me spare room once. We now live in a very fake world, with fake cunts everywhere so always trust your own gut and instincts and act accordingly. All the best big fella xx
Cheers cuz.
I’m being careful, but at the same time, I feel like I’m in a fucking amazing window to of my life that will closing shut before I know it. Got to let loose like I regret not doing previously when I was actually young and shit.
Oh 100% bruz I wanna hear about ya having the time of your life. All I’m saying is just go steady cuz theres fucking heaps of fucking idiots out there these days mate xx
If it’s the one who ya said has a thing for old looping pedals and tape delay effects, show her this and tell her ya old mate Beefy has a decent collection and will send ya these spare ones if she treats ya nice.
https://uploads.disquscdn.c…
Oh yeah
Take any advice from the blokes here with a Siberan mine-sized truckload of salt. Some are out of luck, some are full of shit, and some are pussy-whipped.
All the best…
Hahahahahaha
Cheers no it’s a different person altogether. The guitarist is now a firm pal, but no we didn’t smash.
Yer a good cunt too, to offer em yer spare bedroom.
… ‘mystery hottie’ reads ‘proceed with caution’.
… ah, fuck it. Enjoy!
First and last words of the day to her need to be “te amo”. After that it’s easy
surf first!
No, go on the surf trip. If she’s not interested after you return, then she wasn’t going to be interested after you’ve cancelled.
I’ll join the chorus – go on your trip. Tell her you look forward to seeing/talking to her when you return.
Wasn’t that Tyler’s experiment with the Futures booty?
This is proof in the pudding AI is out to destroy humanity, and it’s going to start with putting out ass backward surfboards that no one will be able to ride.
Don’t say you weren’t warned.
Wait a minute…Oh no…Dont tell me…Slater designs!…. I think its already started!
Could at least inform Google Ads manager that all the AI generated boards in the adverts need to be coloured – a white surfboard with black logos is an unfinished product.