A sponsorship change for the iconic Kauaian?
Sponsorship and surfing have gone together like “disorderly” and “conduct” since those brave Australians busted down the door some 40 years ago.
Can you picture Kelly Slater without also picturing the Mountain and the Wave?
Or mighty Mick Fanning without his Reef sandal bottle opener?
Surfers become synonymous with their brands and vice versa, shocking the system whenever there is change. Kelly’s board sans Quiksilver still looks naked.
And right when we all started getting used to seeing Bruce Irons in RVCA it appears that maybe another sponsorship shift is in place.
Bruce, of course, was impossible to imagine without the Volcom Stone. They were such a pair, perched atop the Gerry Pipe house, making movies, surfing and rabble rousing etc. It seemed the romance would never die but then it did and four years ago RVCA dancing along, offering its strong knuckle’d hand.
That was an ok fit, maybe, with the heavy Hawaiian flavor and we settled into it like we settled into Brad and Angie post Brad and Jen.
But now maybe there is another change. Yesterday was the final day of Da Hui’s famed Shootout with all manner of Hawaiian surf royalty participating, laughing, enjoying the best Pipe contest around. Bruce Irons got fifth place but there was no RVCA hat upon his head and no RVCA shirt on his torso and no RVCA sticker upon his board.
WeedMaps, it appears, has acquired the real estate.
Will we be able to settle in like we did Brad and Neri or will we always miss Jen?

You know the squeeky clean Wsl has got to be lovin this contest and weed exposure. Makes surfers look like a bunch of pot heads, right when the Wsl is trying to clean everything up.
https://uploads.disquscdn.c…
Maybe they couldn’t see Bruce in the lense
https://www.shop-eat-surf.c…
WTF is or are weed maps
He did some amazing surfing in the Backdoor Shootout. Maybe the kick he needed? Could do with laying off the vape clouds though.
He should get one of those OATBRAN x Prunes collabs.
just hit up Mankind, tell them I sent ya, you’ll get $20 off your first session
His brother would be so proud…
Do you think des re-hashing the lost plane story over Xmas was factor?
You know, it wouldn’t kill these brands to help provide a support system for ‘star athletes’ who they know full well have demonstrable executive function issues, so as to ensure their attendance at events critical to fulfilling their advertising contracts.
How come nobody said anything in the media about da hui having a contest….oh I guess I can see pictures in the next issues of Adult Learners.
Surfing a lifestyle in ancient times.
Getting paid to smoke weed and surf perfect waves all year. Sounds a lot better then hanging out with the RVCA team watching the owner bang your dead brother’s missus. Good move from Bruce.
Excellent analysis of the situation.
Wtf…did I miss something in pedo land?
My geography is lacking here. Where is that exactly?
If that relationship affects her ability to flash sideboob at any and all future Pipe Masters events it will be swiftly annulled, except for the lengthy settlement demanding half, of course
Ouch. I hope your true identity doesn’t get revealed. Cracks and slaps coming Bu
Been thinking the same thing
weed maps as a surf sponsor is probably more relevant than fox racing
Judgement of relevance P-WK, is in the eyes of the cheque receiver💰🤑💲
keanu is relevant
Looks like RVCA dropped him off their website.
https://www.rvca.com/t/advo…
they still sponsor christian fletcher? wtf?
RVCA offered him a 500k a year for the next 10 years. all he had to do was meet them at the airport to sign the deal. not sure what happened.
lol
rvca sponsors every washed up Hawaiian pro. if they dropped Bruce, things aint looking good for the company.
Don’t worry they’ve still got Ford
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He isn’t from Hawaii. Is that allowed?
But his dad surfed backdoor 3 times 29 years ago, so according to Derek Maths that makes him 97% pure blooded native and better than all of us
That’s a fucken good point !
Up^
There’s LongTom but there’s no LongDerek.
Maybe scope for a ShortnChubbyD ?
Doesn’t really need discussing – just throwing it out there.
Ah yes, that old Eddie Rothman math.
Not defending Ford but pretty sure Arch surfed backdoor-otw hundreds of times on massive closeout days. Thats where he earned his stripes.
The “Backdoor Shootout in Memory of the Hundreds of Times Ford Archibald’s Dad Surfed it on Massive Closeout Days” has quite a prestigious ring to it!
“The Backdoor Shootout in Memory of The Hundreds of Times Ford Archbold’s Dad Surfed it on Massive Closeout Days” has quite the ring to it!
Doesn’t do jiu jitsu either, it’s a puzzle
They just signed Asher Pacey
We gave him free shades at work once, he walked out sucking on a vape as big as a beer can in the douchiest gold Ditas ever.
You woulda loved em, Chas.
Who would have thought there’d be money in drugs?
WM native advertising department is all feet firmly resting up on their desks about now
And Drug Wars ; designed in Britain , made in China since 1839 ?
I thought FTW were going to snap him up!
Speaking of FTW: My sponsors, Oatbran, didn’t want him, because he just can’t get his shit together.
Or FAB. Lots of defunct acronym brands.
Good thing they did before AirportMaps swept him up.
There was a bidding war between them and MyLegalTeamMaps.
And a marijuana-byproduct cleaning solution: WeedMops.
Straight folk got Kook Slams ……..now Stoners will have Tumble WeedsMaps …
Ah Bruce, you dirty little vape dog. VAPE NATIIIOOOOON
I’m gonna start celebrity weedmaps. It’ll have the ability to show where you can give someone a panic attack by watching them smoke thru the windows, etc.