Bruce Irons, whose sugar daddies include Weedmaps, Mayhem and DC. (But no RVCA.)

Sponsor shock: Bruce Irons rocks WeedMaps head to toe during 5th place Da Hui Shootout campaign!

A sponsorship change for the iconic Kauaian?

Sponsorship and surfing have gone together like “disorderly” and “conduct” since those brave Australians busted down the door some 40 years ago.

Can you picture Kelly Slater without also picturing the Mountain and the Wave?

Or mighty Mick Fanning without his Reef sandal bottle opener?

Surfers become synonymous with their brands and vice versa, shocking the system whenever there is change. Kelly’s board sans Quiksilver still looks naked.

And right when we all started getting used to seeing Bruce Irons in RVCA it appears that maybe another sponsorship shift is in place.

Bruce, of course, was impossible to imagine without the Volcom Stone. They were such a pair, perched atop the Gerry Pipe house, making movies, surfing and rabble rousing etc. It seemed the romance would never die but then it did and four years ago RVCA dancing along, offering its strong knuckle’d hand.

That was an ok fit, maybe, with the heavy Hawaiian flavor and we settled into it like we settled into Brad and Angie post Brad and Jen.

But now maybe there is another change. Yesterday was the final day of Da Hui’s famed Shootout with all manner of Hawaiian surf royalty participating, laughing, enjoying the best Pipe contest around. Bruce Irons got fifth place but there was no RVCA hat upon his head and no RVCA shirt on his torso and no RVCA sticker upon his board.

WeedMaps, it appears, has acquired the real estate.

Will we be able to settle in like we did Brad and Neri or will we always miss Jen?

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samwaters
samwaters
7 years ago

You know the squeeky clean Wsl has got to be lovin this contest and weed exposure. Makes surfers look like a bunch of pot heads, right when the Wsl is trying to clean everything up.

channelbottom
channelbottom
7 years ago
Doobalachy
Doobalachy
7 years ago

Maybe they couldn’t see Bruce in the lense

https://www.shop-eat-surf.c…

dandare
dandare
7 years ago

WTF is or are weed maps

ST
ST
7 years ago

He did some amazing surfing in the Backdoor Shootout. Maybe the kick he needed? Could do with laying off the vape clouds though.

channelbottom
channelbottom
7 years ago

He should get one of those OATBRAN x Prunes collabs.

East of the 5
East of the 5
7 years ago

just hit up Mankind, tell them I sent ya, you’ll get $20 off your first session

Tired old guy
Tired old guy
7 years ago

His brother would be so proud…

Doobalachy
Doobalachy
7 years ago

Do you think des re-hashing the lost plane story over Xmas was factor?

channelbottom
channelbottom
7 years ago
Reply to  Doobalachy

You know, it wouldn’t kill these brands to help provide a support system for ‘star athletes’ who they know full well have demonstrable executive function issues, so as to ensure their attendance at events critical to fulfilling their advertising contracts.

Woe
Woe
7 years ago

How come nobody said anything in the media about da hui having a contest….oh I guess I can see pictures in the next issues of Adult Learners.

Surfing a lifestyle in ancient times.

Erik Bogan
Erik Bogan
7 years ago

Getting paid to smoke weed and surf perfect waves all year. Sounds a lot better then hanging out with the RVCA team watching the owner bang your dead brother’s missus. Good move from Bruce.

channelbottom
channelbottom
7 years ago
Reply to  Erik Bogan

Excellent analysis of the situation.

Misfits
Misfits
7 years ago
Reply to  channelbottom

Wtf…did I miss something in pedo land?

channelbottom
channelbottom
7 years ago
Reply to  Misfits

My geography is lacking here. Where is that exactly?

Superworm
Superworm
7 years ago
Reply to  Erik Bogan

If that relationship affects her ability to flash sideboob at any and all future Pipe Masters events it will be swiftly annulled, except for the lengthy settlement demanding half, of course

Gwen Walz’s Eyes
Gwen Walz’s Eyes
7 years ago
Reply to  Erik Bogan

Ouch. I hope your true identity doesn’t get revealed. Cracks and slaps coming Bu

Kennypowersmullet
Kennypowersmullet
7 years ago
Reply to  Erik Bogan

Been thinking the same thing

Phat-wan kerr
Phat-wan kerr
7 years ago

weed maps as a surf sponsor is probably more relevant than fox racing

Superworm
Superworm
7 years ago
Reply to  Phat-wan kerr

Judgement of relevance P-WK, is in the eyes of the cheque receiver💰🤑💲

Larvell Jones
Larvell Jones
7 years ago
Reply to  Phat-wan kerr

keanu is relevant

Lemoore Surfing Club
Lemoore Surfing Club
7 years ago

Looks like RVCA dropped him off their website.

https://www.rvca.com/t/advo…

nyc surfing golden boy
nyc surfing golden boy
7 years ago

they still sponsor christian fletcher? wtf?

Phat-wan kerr
Phat-wan kerr
7 years ago

RVCA offered him a 500k a year for the next 10 years. all he had to do was meet them at the airport to sign the deal. not sure what happened.

Gwen Walz’s Eyes
Gwen Walz’s Eyes
7 years ago
Reply to  Phat-wan kerr

lol

nyc surfing golden boy
nyc surfing golden boy
7 years ago

rvca sponsors every washed up Hawaiian pro. if they dropped Bruce, things aint looking good for the company.

Audit In Progress
Audit In Progress
7 years ago

Don’t worry they’ve still got Ford

Dumb Florida Redneck
Dumb Florida Redneck
7 years ago
channelbottom
channelbottom
7 years ago

He isn’t from Hawaii. Is that allowed?

Superworm
Superworm
7 years ago
Reply to  channelbottom

But his dad surfed backdoor 3 times 29 years ago, so according to Derek Maths that makes him 97% pure blooded native and better than all of us

astro
astro
7 years ago
Reply to  Superworm

That’s a fucken good point !
Up^
There’s LongTom but there’s no LongDerek.
Maybe scope for a ShortnChubbyD ?
Doesn’t really need discussing – just throwing it out there.

Arn Anderson
Arn Anderson
7 years ago
Reply to  Superworm

Ah yes, that old Eddie Rothman math.

Gwen Walz’s Eyes
Gwen Walz’s Eyes
7 years ago
Reply to  Superworm

Not defending Ford but pretty sure Arch surfed backdoor-otw hundreds of times on massive closeout days. Thats where he earned his stripes.

Superworm
Superworm
7 years ago

The “Backdoor Shootout in Memory of the Hundreds of Times Ford Archibald’s Dad Surfed it on Massive Closeout Days” has quite a prestigious ring to it!

Superworm
Superworm
7 years ago

“The Backdoor Shootout in Memory of The Hundreds of Times Ford Archbold’s Dad Surfed it on Massive Closeout Days” has quite the ring to it!

Audit In Progress
Audit In Progress
7 years ago
Reply to  channelbottom

Doesn’t do jiu jitsu either, it’s a puzzle

Jimmy the Saint
Jimmy the Saint
7 years ago

They just signed Asher Pacey

Uncle Leo Fioravanti
Uncle Leo Fioravanti
7 years ago

We gave him free shades at work once, he walked out sucking on a vape as big as a beer can in the douchiest gold Ditas ever.
You woulda loved em, Chas.

Bleach'd Git
Bleach'd Git
7 years ago

Who would have thought there’d be money in drugs?

Superworm
Superworm
7 years ago
Reply to  Bleach'd Git

WM native advertising department is all feet firmly resting up on their desks about now

James Bickerton
James Bickerton
7 years ago
Reply to  Bleach'd Git

And Drug Wars ; designed in Britain , made in China since 1839 ?

Jimmy the Saint
Jimmy the Saint
7 years ago

I thought FTW were going to snap him up!

channelbottom
channelbottom
7 years ago

Speaking of FTW: My sponsors, Oatbran, didn’t want him, because he just can’t get his shit together.

Mapski
Mapski
7 years ago

Or FAB. Lots of defunct acronym brands.

Otto
Otto
7 years ago

Good thing they did before AirportMaps swept him up.

Arn Anderson
Arn Anderson
7 years ago
Reply to  Otto

There was a bidding war between them and MyLegalTeamMaps.

channelbottom
channelbottom
7 years ago
Reply to  Arn Anderson

And a marijuana-byproduct cleaning solution: WeedMops.

James Bickerton
James Bickerton
7 years ago
Reply to  Otto

Straight folk got Kook Slams ……..now Stoners will have Tumble WeedsMaps …

Yeda
Yeda
7 years ago

Ah Bruce, you dirty little vape dog. VAPE NATIIIOOOOON

Dumb Florida Redneck
Dumb Florida Redneck
7 years ago

I’m gonna start celebrity weedmaps. It’ll have the ability to show where you can give someone a panic attack by watching them smoke thru the windows, etc.


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