A sponsorship change for the iconic Kauaian?
Sponsorship and surfing have gone together like “disorderly” and “conduct” since those brave Australians busted down the door some 40 years ago.
Can you picture Kelly Slater without also picturing the Mountain and the Wave?
Or mighty Mick Fanning without his Reef sandal bottle opener?
Surfers become synonymous with their brands and vice versa, shocking the system whenever there is change. Kelly’s board sans Quiksilver still looks naked.
And right when we all started getting used to seeing Bruce Irons in RVCA it appears that maybe another sponsorship shift is in place.
Bruce, of course, was impossible to imagine without the Volcom Stone. They were such a pair, perched atop the Gerry Pipe house, making movies, surfing and rabble rousing etc. It seemed the romance would never die but then it did and four years ago RVCA dancing along, offering its strong knuckle’d hand.
That was an ok fit, maybe, with the heavy Hawaiian flavor and we settled into it like we settled into Brad and Angie post Brad and Jen.
But now maybe there is another change. Yesterday was the final day of Da Hui’s famed Shootout with all manner of Hawaiian surf royalty participating, laughing, enjoying the best Pipe contest around. Bruce Irons got fifth place but there was no RVCA hat upon his head and no RVCA shirt on his torso and no RVCA sticker upon his board.
WeedMaps, it appears, has acquired the real estate.
Will we be able to settle in like we did Brad and Neri or will we always miss Jen?