Behold: Champion surfer Mick Fanning buys into miracle age-reversing dog-food start-up!

"The health of (dog) Harper is just as important as my health," says three-time king of pro surfing.

The three-time world champion Mick Fanning is quickly revealing himself to be the canniest surfer-investor ever, moreso even than the real-estate tycoons Luke Egan and Taj Burrow.

One month ago, Balter, the beer brand he started with pals was sold to the Asahi-owned Carlton United Breweries for a figure up to $150 million if sales targets are hit. For Mick, it’s a minimum four-mill payday. 

And, earlier today, Mick, who has crammed several lifetimes into his thirty-eight years, announced he was adding to his start-up portfolio, this time with healthy home delivered dog-food biz, Scratch Pet Food.

“The health of Harper is just as important as my health,” Mick told his one-point-two million followers, “but it hadn’t been easy to find a business who made decisions that way. Since using @worldofscratch, Harpers skin as cleaned up, her digestion has become amazing and she’s got puppy like energy again.”

The founders have got a pretty good story.

Mike Halligan is the former digital marketing manager for clothing brands Barney Cools and Zanerobe and Doug Spiegelhauer comes from six years as Operations Manager at a pet food biz.

From their site. 

“So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.

“Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies.

“Not on.

“They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered.”

Even if miracles don’t occur with your own dog, no lustrous skin, eyes velvety and nostrils healthily dilated, it ain’t a bad thing to reduce waste, get the industry out of the hands of factory farming etc.