As Hurley team gets demolished, little companies line up to catch many bargains…
In the second-biggest thing to happen to Vissla this year, the other revealed tomoz, the company has signed world number three and almost-Olympian Lakey Peterson to its one-year-old Sisstrevolution brand.
“I’ve always thought that she does the best turns on the Women’s WCT,” says Paul Naude, the South African-born founder of Vissla and its various brands, a man who has also owned a surfboard company, surf mags, surf brands, been a surf photographer, took over Billabong when Bob Hurley split in 1998 and tried to buy Billabong when it tanked but was rebuffed and from there came Vissla.
Phew.
As was reported in December, Hurley, under new owners Bluestar Alliance, would demolish, at the earliest opportunity and with a curious intensity, the greatest surf team ever assembled, John John, Kolohe, Julian, Filipe, Carissa, Lakey etc.
Ain’t nobody was getting out of that slaughterhouse alive.
Now, Lakey, who is twenty-five and a tour veteran of eight seasons, which includes a runner-up finish in 2018 and a third last year, has found a found a new menu to eat from.
Re: this year’s tour, Lakey says, “I’m not here to get second place.”
Wanna reminisce a little?
Let’s go back to 2017 when Filipe tried to coach Lakey into a 540 down in Mex, Lakey’s highlight movie from her Hurley years.
Sisstr is sick. It’s relatively a new brand, Only privately owned real surf brand Vissla’s sister company. So if you know Vissla you know what their vision is. Plus not many people know the brand since you don’t see it in Macy’s TJMaxx, Zumies Pac Sun kinda place. So if you don’t surf, less chance seeing it
Nothing says gender equality like an all female surf brand. Way to go ladies ya’ll look like a bunch of hypocrites! Woot!
Alana Blanchard is also moving on from Rip Curl. Stickers are off as of today.
Not sure who she has signed with but for ROI she would be one of the only women who would sell product. Look at how many girls are now wearing rip curl wettys
These pros I’m sure heard rumors months ago of this impending sell off, and I’m pretty sure most already had back up plans in place…..
Yeeees! Keep it up pros! Dump the fake-ass Corporate surf establishment! Or just don’t complain about tools if you’ve joined the business of making them
Solid move for both.
Cisgender Revolution sounds better
a pro surfer I have heard of signs with a company no one has ever heard of. seems risky to me. just because yo got fired from one job doesn’t mean you have to get a new one the next day, shop around and interview a couple before deciding. also – “sisstrevolution” – who thought that was a good name?
There are plenty of girls already wearing sisster wetsuits around my world – lakey will be their star. Seems like a win/win.
These pros saw it coming before it actually happened and I’m pretty sure all had a back up plan already in place.
All I see is Linoleum.
Interesting read:
https://www.businessinsider…
This Wilson guy sounds like an asshole. In protest I will continue to not buy lululemon
Anyone can point me to a live story/stream of anchor point for the quarters?
How good was that little movie clip. Is this the shit BG used to do before all the shark stories? The height from which you have fallen Charlie Smith.
Fuckin Cote and his 540 bullshit.
You forgot to mention Paul was on tour and 1976 Pipe Master Finalist. One of the original Lightning Bolt team rider. Oh, and goofy footer too.
No way John is surfing for Vissla come tomorrow right? Are their pockets that deep?
No.
He’s not good at public relations and is coming off an injury, who knows how he’s going to perform now. Would you bet millions on it?
Fuk the pipe pro.
This is good honest journalism !
Young blokes charged Pipe.
Great Day 1 !
I’m dreading more from Sal.
Big time commentary love and joy in the booth.
Lakey is rad, Vissla makes (labels) good suits, but Sissterevolution (sp? Who cares!) is one I’ve the worst brand names I’ve ever heard. Better than lululemon or Under Armour though.
Sissterevolution is a crime against humanity.
The status quo of modern life maintained, then.
You think Rhonda Harper
would take exception to the brand name?
Such emphasis on the pronunciation of sister as “Sisster” is closely identified with black culture.
Any updates on how many “athletes” this “Olympic coach” has going to the Olympics?
Just like “Susster” is closely associated with my culture. Why are people so unkind?
Being unkind demands a creative mind.
Kind:
Old English cynd(e), gecynd(e), of Germanic origin; related kin. The original sense was ‘nature, the natural order’, also ‘innate character, form, or condition’ (compare with kind2); hence ‘a class or race distinguished by innate characteristics’.
Is “kind” a race or natural order?
That’s a different ‘kind’ altogether. You and your legal mind.
I googled the etymology of the word on Google. Is that legal mind?
For all of your legal expertise,you could do some work with commas to help out a po’ boy.
I’m not following you. What legal expertise?
Sisstr is sick. It’s relatively a new brand, Only privately owned real surf brand Vissla’s sister company. So if you know Vissla you know what their vision is. Plus not many people know the brand since you won’t see it in Macy’s TJMaxx, Zumies Pac Sun kinda place. So if you don’t surf, you might not see this brand. Or do you rather support non surf brand like Volcom who now is owned by ABG group (who also owns Juicy Cloture) who is heavily invested by BlackRock, the world’s biggest fossil fuels pusher) or Oaktree capital’s “Triple crown” I mean “Triple clown“ 🤡 of surfing Quiksilver, Billabong, RVCA? Or Kathmandu?( I mean RipCurl?) Or O’Neill Who is the biggest Costco Macy’s brand. Or Hurley licensee co. since you are slow learner? I saw huge Volcom’s True to this sign at Macy’s with retuned brand new Volcom boardshorts with shit stains. True to this!
Are you pretending you know who Lululemon is? Seriously I’d never heard of it/them till last week.
Never been to a city yoga studio or gym?
No. But I get the picture now thanks!
I think Hippy has a good story about his wife being an early lululemon model, and an early tale of caution.
Hippy? You out there?
Negs, I live in Orange Country where nary an ass is not covered in lululemon.
Get yourself a pair of their ABC pants. You’ll thank me, likely in private, but you’ll thank me.
…and some of the people attached to those asses should be jailed for a crime against humanity. People should need a license to wear tight, form fitting clothes. Yoga studio, fine, but LULU Yoga pants have become way to common the streets of Cali and other locales. “Mall Walkers” should stick to baggy sweat pants.
It sounds like a brand that would have gone bankrupt in 1997 making ugly hemp sandals.
Everyone was lamenting the corporate takeover of brands and how there are no core brands left, Sisster seems to be a core brand for chicks, yes? I don’t think they care if you like them – you’re not the core they’re marketing to.
Oh they better not care about me. Aesthetically, phonetically, *I* don’t care for the portmanteau, the same way “Tumblr” or “Korn” (backwards “R”) or Sovrn look/sound tacky.
Next time I’ll disclaim for you better.
Vissla is the only surf brand clothing that I still buy. The comfort, fit and styling of their trunks is what I’m looking for and I’m stoked on the people that they sponsor. At least someone is still doing it right,
Vissla is a brand I can definitely get on board with as well. I’ve also found myself with an ever-growing collection of Roark garments, another brand whose arrow must be pointing up right now I would imagine