As Hurley team gets demolished, little companies line up to catch many bargains…
In the second-biggest thing to happen to Vissla this year, the other revealed tomoz, the company has signed world number three and almost-Olympian Lakey Peterson to its one-year-old Sisstrevolution brand.
“I’ve always thought that she does the best turns on the Women’s WCT,” says Paul Naude, the South African-born founder of Vissla and its various brands, a man who has also owned a surfboard company, surf mags, surf brands, been a surf photographer, took over Billabong when Bob Hurley split in 1998 and tried to buy Billabong when it tanked but was rebuffed and from there came Vissla.
As was reported in December, Hurley, under new owners Bluestar Alliance, would demolish, at the earliest opportunity and with a curious intensity, the greatest surf team ever assembled, John John, Kolohe, Julian, Filipe, Carissa, Lakey etc.
Ain’t nobody was getting out of that slaughterhouse alive.
Now, Lakey, who is twenty-five and a tour veteran of eight seasons, which includes a runner-up finish in 2018 and a third last year, has found a found a new menu to eat from.
Re: this year’s tour, Lakey says, “I’m not here to get second place.”
Wanna reminisce a little?
Let’s go back to 2017 when Filipe tried to coach Lakey into a 540 down in Mex, Lakey’s highlight movie from her Hurley years.