Sorry, Zuck.

It is rare to find women and men who prefer to stand on principle rather than the almighty dollar, even more rare in our surf world (see: The Inertia), which is what makes me so glowingly proud of Thunderbomb Surf Camp in northern Nicaragua.

The for-profit surf fully integrated operation, which asks, “Why not get uncrowded waves with great accommodations? With our surf vehicles and local boat captains you will have the freedom to surf more than just the beach out front. Here you can surf world-class waves, get barreled at The Boom, carve epic points, or even learn to surf without the crowds that plague the beaches of Costa Rica and southern Nicaragua,” just two months ago rejected a financially rich offer from a SUP tour group and publicly told them “fuck no.”

Lessons are tough to learn, though, and another punter recently reached out wondering if a “tow-in foil program” was offered.

Thunderbomb could have easily replied, “Sure” and taken much money but instead replied, “Hello, our tow-in foil program is located at foildeeznutz.com/fuckyocouch.”

Wonderful customer service indeed and many bravos.

The world’s 5th richest man Mark Zuckerberg will be made sad but you? Me?

Keeping deez nutz, and yours, safe.

Pretty soon, when you don't die, when you get sucked out the brain's like, “Well, I don't think I'm gonna die because I haven't died the last year.”

If we surfers, we grouchy locals, are all honest with ourselves then we must admit that Laird Hamilton has aged like fine cheese. Complex, pungent, well-ordered. A Gruyere, maybe or a Stilton blue. The big wave icon and coffee supplement scion has done it all. Launched a thousand paddles, conquered heretofore deemed unconquerable swells, made millions of dollars, acted in films and when he speaks it is always well worth a listen.

Thankfully, Men’s Health has just published a wide-ranging interview with the still-handsome 57-year-old. A plethora of topics are duly covered, from XPT training to exercise being a “moving meditation” to the value of extreme heat and cold to staying young forever, but I found his treatise on fear quite profound.

The author mentions the climber Alex Honnold and how, in a recent podcast, he declared he feels like he’s trained his mind to be desensitized to fear. What’s Laird’s take?

I have a theory about that! I saw that part about Alex, and this is my theory: When you’re exposed to danger, that’s a very taxing thing on the system. If every day I put you in front of a bear that was going to eat you, you’d be exhausted. And if I did that to you every day, pretty soon, the body would be like, “Well, I didn’t get eaten. And being scared is taking too much energy. It’s too taxing on the system emotionally and physically. So I’m going to stop being as scared, and see if I still don’t get eaten.”

You eventually get to a point where your system doesn’t have the same response. And somebody looking from the outside would say, “Why is he not scared?” He is! You’ve worked your way to it.

I grew up getting washed out to sea, right? So I’d be stuck in a rip current, and I thought, “I’m gonna die.” And then the next day, I thought, “’I’m gonna die.” After you go out and you get sucked out and you think you’re gonna die for a year straight … pretty soon, when you don’t die, when you get sucked out the brain’s like, “Well, I don’t think i’m gonna die because I haven’t died the last year.”

The restorative power of fear.

Good stuff.

But when was the last time you were properly scared? Oh, I don’t mean about getting caught in some elaborate lie, I mean physically?

Also, what is your favorite cheese?

I’m a Roquefort man, myself.

Do as I say, not as I do.

But oh, is it rude to call the world’s greatest surfer and noted environmentalist Kelly Slater environmentally damaging? Yes, it certainly is but is it also true? To wit, the 11x world champion has circled the globe so many multiple times in carbon-dioxide spewing jets. He has also flown private, too, when he could have flown commercial spewing carbon-dioxide on top of carbon-dioxide. He invented a wave pool in water-starved central California, began a clothing company that makes clothing, manufacturers surfboards in Thailand, loves and collects Bitcoin which sucks so much energy that Elon Musk, himself, has turned his nose up at the stink.

None of these things are bad, none are necessarily even wrong, but for Slater is regularly championing the environment, its protection, its cherishing, and now he is also littering Oahu’s North Shore with self-serving sandbags that infuriate those who lean green.

Slater was fingered in a damning report, almost a year ago, for illegally installing a “burrito,” or sandbag system, in front of his Ehukai house.

In 2018, Kelly Slater, an 11-time world surfing champion who lives on Ehukai Beach by the world-famous Banzai Pipeline surf break, illegally installed a burrito. He, as well as his neighbors, were fined just $2,000.

Slater paid the fine and wrote to the Department of Land and Natural Resources last year asking it to approve his illegal structure so his home would be protected from future hurricane surf, as well as unexpected and seasonal weather. Lemmo, in response, rejected the request and underscored the seriousness of the situation.

“Unfortunately, we have reached a tipping point in which near complete loss of beach resources is a realistic future due to sea level rise and the prevalence of [densely] urbanized shoreline development,” he wrote to Slater, noting that the situation on the North Shore is particularly precarious.

Lemmo added that if the state doesn’t enforce strict policies controlling shoreline armoring “it could set in motion a [domino] effect leading to chronic beach loss.”

Well, all this time on and the face of The Ultimate Surfer has refused to clean up his mess. Per a new story in the Honolulu Star-Advertiser:

The Honolulu Star-Advertiser and ProPublica published an last year that found DLNR had granted 66 emergency shoreline permits to property owners across the islands. Nearly half of the permits were for properties along Oahu’s North Shore, known as the Seven Mile Miracle because of its abundance of prime surf breaks and stunning beaches.

Many of the beneficiaries are owners of multimillion-dollar homes along some of the most prized beaches in the state and include famous surfers Kelly Slater and Fred Patacchia. While DLNR says Slater’s system was installed without permission, they haven’t forced him to remove it.

The news organizations found the temporary sandbags and burrito systems are rarely removed from public beaches when they expire. Instead, state officials repeatedly have granted homeowners extensions or don’t enforce their own deadlines, while granting after-the-fact approval for structures that were built illegally.

DLNR now seems to be trying to rein in the protections, particularly along the North Shore, though none of the homeowners have been fined or faced any other enforcement action. The state can fine property owners $15, 000 a day for unauthorized structures that remain on the beach.

Not a good look but would you love if Kelly Slater simply just responded “do as I say not as I do, plebe?”

It would be bold and honest, I think.

Refreshing.