Dirty business.
The World Surf League is many things including beleaguered, inept, absurd, silly but it is, above all, a serial beer polyamorist. The home of professional surfing since 1976 by way of 2013 has hopped into bed with Michelob Ultra, Coopers, 805 and Corona but to name a few trysts leaving sport pundits open-jawed.
How do they do it?
What is the draw?
Well, those selfsame watchdogs became even more confused and/or concerned when, days ago, it was announced that the aforementioned Corona has agreed to a multi-year deal with the WSL even knowing all the infidelity.
Per the wedding announcement:
The World Surf League (WSL) today announced the renewed global partnership with Corona, an AB InBev global brand, as the Official Beer Partner (outside Australia and USA) of the WSL Championship Tour (CT) for the next three years.
In addition to being the Official Beer Partner, Corona is the title partner of Stop No. 9 on the 2022 CT, the Corona Open J-Bay, as well as the presenting partner of the upcoming Surf City El Salvador Pro Presented by Corona (Stop No. 7) and the Oi Rio Pro Presented by Corona (Stop No. 8). Corona’s support also extends to the Challenger Series, where they are the title partner of the Corona Saquarema Pro Presented by Banco do Brasil.
“The global Corona brand has been part of the WSL family since 2016 and we continue to strengthen that relationship,” said Cherie Cohen, WSL Chief Revenue Officer. “Corona shares our passion for the beach, and the strength of their presence globally, and particularly in Latin America, makes this such a powerful partnership. We are both deeply vested in protecting our ocean and our work this season reflects that with much more to come.”
Corona and WSL share a long-standing commitment towards protecting the world’s oceans. For the first time, Corona has officially partnered with WSL PURE as part of the We Are One Ocean initiatives across the Championship Tour. Most recently at the Quiksilver and ROXY Pro G-Land, Corona supported the expansion of the NGO Sungai Watch to build an ambitious river interception program that will prevent 100 tons of plastic from ending up in the ocean. Corona also partnered with WSL PURE grantee, Surf Conservation Partnership, to expand the initiative to establishing up-cycling facilities with local communities and surf camps.
“Corona is a brand that was born on the beach, so it’s only natural that we’ve been a favorite brand of surfers and a part of surf lifestyle for decades,” said Felipe Ambra, Global Vice President of Corona. “We are so excited to work with WSL to bring the Championship Tour to El Salvador, and we really believe in the incredible growth opportunities for the sport in Latin America. This is an exciting time for pro surfing and we are thrilled to be part of it.”
Is Corona abused? Does it think the WSL will change?
Any cut-rate therapist would advise that once a cheater always a cheater and it’s sad that Corona has denigrated itself so but let’s be here for it at the inevitable crash and Bud. Let’s love unconditionally.
David Lee Scales and I did not discuss Corona during our weekly chat, in any case, though I am in the spiritual home of beer. Germany, man. What a place. We did discuss Swellnet’s perversion, though.
Gross.
Listen here. You know you want to.
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Not too keen on giving away a free focus group opinion but fuck it.
I like corona, its not meant to be taken seriously. Like Sol. Its light, easy to drink, bottle fits nicely in hand, can easily down a few bottles without having your taste buds raped by ridiculously bitter and hoppy craft beer, just because its craft. Or rice or corn syrup-based big brand diluted piss with CO2 (probably corona has its share but no ones perfect).
Obvs if there’s a can of Kirin Ichiban next to a corona on the supermarket shelf, I won’t take me a second to decide.
I’ll listen stem to it later
Totally unrelated to Tahiti as a brand but I’d recommend the niche Scottish ale Old Jock as the best fit for a Chopes beer sponsor. Heavy and thick. You could stand a fork upright in it. About 7%.
Seek it out if possible. Not sure how it travels as an export product. Not recommended for anyone who has actually given up drinking.
I don’t think Corona has officially recovered from the pandemic. They are not in a place right now to be choosy or hold grudges.
You know Corona is a shit swill of a beer when the accepted way to serve it is with a lime to attempt to cover up that skunky sewer taste
I went to the supermarket a few weeks ago and there was this super sale of a new beer, Tiger Beer. I had never heard about it, but the price was excellent getting a 12pack. I decided to give it a go but ended up having to drink 11 1/2 beers with lime.
Tiger is ok, but Tiger crystal is absolutely terrible.
Originally a slice of lime/lemon was used to keeps flies away from drink.
Even flies don’t drink Corona
“Corona is a brand that was born on the beach…”, says Felipe (corona vp).
Lies, it was born in the sewer-filled squalor of Mexico City, a couple of hundred miles from rideable salt water…
You inspired my inquisitiveness.
“The famous Mexican beer “Corona Extra” originated in Puerto Rico as “Corona” (which rights were later sold to Cervecería Modelo de México and it was re-launched as Corona Extra).”
Im just glad that the WSL is partnered with a brand that represents the lifestyle of ex-tour Surfers. Now they can comfortably drink themselves into a coma knowing full well that it’s cool and on brand.
It is only fit then that they fly Snoop-Dog to each event to co-commentate in the Booth for his expert analysis.
Brown bottles mo bettah
or Green. (Dos XX’s /Heineken) that sorta shit.
Scientific fact that green bottles increase the chance of a hangover by 29.7%
They’re just sooo chuggable under the setting sun after partaking in the pastime of Kings… and probably a few other scenarios as well.🍺
a keg of heineken left me and the bachelor party with a 2-day hangover…the first and only…wifey wasn’t happy.
Brown bottles are neutral to the beers flavour.
The light passing through green and/or clear bottles have an affect on the taste.
If you bottle the same beer into brown, green and clear bottles and leave them for a few months you’ll notice a difference between them all…