The wins just keep on coming for the World Surf League in the glorious afterglow of Filipe Toledo and Steph Gilmore’s season finale wins there on Lower Trestles’ cobbled stone. There was, of course, the robust numbers making Final’s Day the most watched moment in professional surfing history, some 8.3 million people and counting. There was the roll out of the 2023 season, seeking to capitalize on growth and excitement by re-introducing Kelly Slater’s Surf Ranch back on to tour.
And now, the League’s own Senior Vice-President of Tours, Head of Competition Jessi Miley-Dyer has been named one of the year’s “Game Changers” according to the august Sports Business Journal.
The iconoclast made a name for herself this year by kicking Joel Tudor out of longboarding and being equality.
In accepting the accolade, Miley-Dyer wrote, “The @sportsbusinessjournal list of Game changers for 2022 comes out today. Incredibly honored to be included in this group of women.”
Praise from surf fans as spontaneous as it was uproarious.
Mark Zuckerberg’s one-time BFF Kai Lenny posted, “Congrats” with raise the roof emojis.
Ultimate Surfer and Bachelor host Jesse Palmer added, “YESSSSSS” with clapping hands.
USA Surfing forwent words and only used clapping hands and mini bonfires.
Sports Business Journal, big ship in the harbor, also clapped but only twice as compared with USA Surfing’s four plus fire.
On it went, on and on and on but how did you celebrate?
Or are you still sending invitations to surf fan friends?