It IS Ok!
Our Kelly Slater is, without any shade or shadow of doubt, a living legend. His accomplishments, in the surf, far too vast to be able to list here. Eleven-time world champion, Pipeline Master and Pro Pipeline, Eddie winner, ageless wonder and, at time of writing, current world number thirteen.
His exploits out of the water, though, are decidedly mixed.
On one hand, he dated Pamela Anderson.
On the other, Purps.
And it really is his various business exploits that have me worried most. For every Surf Ranch there is an Endorfins, quickly touted then disappeared without success or further mention. But, so, where does his sustainable clothing brand OuterKnown land on the K-Brand spectrum?
I have never, not once, seen it in the wild. No fathers of middle-school children at the coffee bar, no fathers of high-school children on the way to “casual Friday” and so I worry much but, as it turns out, needlessly.
The Hollywood Reporter, an august publication detailing lifestyles of the rich and famous, just released its list of the “best sustainable men’s brands 2022” and Slater’s OuterKnown fell right in behind Patagonia.
Founded by pro surfer Kelly Slater, Outerknown ensures that its products are entirely organic, recycled or regenerated — which is among the reasons why wave riders and everyday wearers (including stars like Zac Efron and Jason Statham) are drawn to the comfy, carefree brand. The company champions fair labor practices, aims to be fully circular by 2030 and shares its full supplier list online. The blanket shirt and S.E.A. Jeans are among the seven-year-old label’s best-selling pieces, and Outerknown also sells pre-loved clothing, too.
Zac Efron and Jason Statham?
Pamela Anderson 2.0 and whew.
Healthy.
Even if I had the money I wouldn’t buy
Which celebrity will you slap on Oscar Night?
I remember it as ‘Opposite Penis’.
“I’ve never seen anyone wearing it in the wild…” -The guy who once shilled Cariuma shoes
Nothing about Kelly Slater is carefree.
Outer Known; inner sadness
Rootin for ya, you gonna storm the stage?
OKole.
We are wave riders
Purps, purps, purps, hhmmm
I recall Kelly’s unbounded excitement as he put on his purps cap and publicly cracked the first can of that fruity refreshment while astride his board after his heat wins in either Fiji or Tahiti (probably both) that year.
It seemed like he was about to conquer the world of canned beverages like he’d conquered the world of contest surfing.
Oh well never mind…
Loving fully circular fashion currently https://uploads.disquscdn.c…
You look different than I’d imagined.
The last woman I would want to kiss, date, or introduce to my parents would be Pam Anderson after she had Tommy Lee’s dick in her mouth on video. But maybe that’s just me. I guess Kelly liked it.
Think Tommy tasted Kelly’s dick in her mouth…. timing is everything.
The Motley story I love is the bet the band had….. how many women could you fuck in one month without showering.
Nikki won with 17 if I recall.
I recall a part about putting there dick in a breakfast burrito to hide the scent of the last broad they fucked an hour before.
pre-loved
Any chick that you date that is good looking has had other dudes dicks in her mouth.
Such is the conundrum.
Or date a virgin who is butt ugly.
How can a company be fully sustainable if nobody buys the clothes? Wouldnt that mean they are just making more trash.
Sssshhhh!!!
It’s sustainable only with a curated capsule, ltd release, pauper made, worn out in 6 months, shipped to 3rd world burn pit collab, real estate scam.
Yes but could you sustain that in perpetuity?
Human centipede.
How is it possible that dating Pam Anderson is considered a mistake?
Next thing you’re gonna tell me is that Tawny Kitean was just some back up dancer.
Have you lost your mind, my friend?
Dating Pam a success! As opposed to Purps.
Didn’t he pluck Giselle too?
Or is Giselle a GOAT fucker?
Whew…thanks for clearing that up.
My teen years just flashed before my eyes!
Has Kelly finally found his demographic? Is OK’s market Abercrombie and Hollister bro’s who’ve grown up and are looking to virtue signal sustainability now? BG’s such a wellspring of free market research!
OK chinos are great for the office.
It’s good the OK chino’s are finding their place. Honestly, I’d like to see all the those not so new surfer started brands: OK, Florence MX, and Former wildly succeed, all making 1980’s Gotcha profits. I don’t care who buys the stuff for that to happen, just that they do. I want to see more surf trips funded, surfers paid, contests sponsored, raging corporate funded after parties and so on. Dane Reynolds deserves to surf places beyond just Emma Wood.
Or at least upgrade his car that takes him to Emma Wood
$250 apparently.
How much is realistic cost, and how much is fashion mark-up?
Yes I know sweatshop etc = lower cost etc. etc.
End of season sales are your friend.
I end up paying about the same as a pair of pants from Banana Republic.
Can someone explain K-stars surf shops to me please? They seem to be everywhere round here and always in weird shitty industrial shed locations.
Don’t fall into the K-hole, CB
Not a horse tranquilliser aficionado.
So all the former BG writers Stab hired away were pre-loved, too?
I certainly don’t plan on being fully circular by 2030 but probably just end up that way.
What the fuck is fully circular?????