"Rivvia Projects has a vitality that mimics its creator and that can be measured at the root of the belly where the phallus rises thick and arching!"
If you hadn’t heard, and I’m not entirely sure you would’ve given its soft-soft launch, Julian Wilson has released the debut clothing range of his brand Rivvia Projects in a deal with the online retailer SurfStitch.
Rivvia, which is a portmanteaux of the names of his two kids River and Olivia, is an “an expression of myself, really, and all the things I’m into and passionate about,” Wilson told Monster Children, listing his favourite things as golfing, motorbiking, skating, and mountain bike riding.
Wilson follows Dane Reynolds/Craig Anderson and Luke Egan into the rag-trade, Reynolds’ and Ando with Former and Egan with Depactus, a brand that flew a little too close to the sun before the glue holding its wings melted and it was bought for a song by SurfStitch.
The Rivvia Projects range, which you can examine in its entirety here, has a vitality that mimics its creator and that can be measured at the root of the belly where the phallus rises thick and arching (many apologies to DH Lawrence.)
Rivvia Projects sits on a price point that is closer to Billabong than Outerknown or the very high-end apparel being pushed by Hayden Cox.
Very different animals, of course.
Cox, you’ll remember, partnered up with online men’s retailer Mr Porter for his eponymous surfboard brand’s debut clothing collection, which is called Acetone, and which must not be confused with the magazine by Andrew Kidman and Sam Rhodes, which was designed to offset the WSL’s “utter bastardisation” of their beloved sport.