"Rivvia Projects has a vitality that mimics its creator and that can be measured at the root of the belly where the phallus rises thick and arching!"
If you hadn’t heard, and I’m not entirely sure you would’ve given its soft-soft launch, Julian Wilson has released the debut clothing range of his brand Rivvia Projects in a deal with the online retailer SurfStitch.
Rivvia, which is a portmanteaux of the names of his two kids River and Olivia, is an “an expression of myself, really, and all the things I’m into and passionate about,” Wilson told Monster Children, listing his favourite things as golfing, motorbiking, skating, and mountain bike riding.
Wilson follows Dane Reynolds/Craig Anderson and Luke Egan into the rag-trade, Reynolds’ and Ando with Former and Egan with Depactus, a brand that flew a little too close to the sun before the glue holding its wings melted and it was bought for a song by SurfStitch.
The Rivvia Projects range, which you can examine in its entirety here, has a vitality that mimics its creator and that can be measured at the root of the belly where the phallus rises thick and arching (many apologies to DH Lawrence.)
Rivvia Projects sits on a price point that is closer to Billabong than Outerknown or the very high-end apparel being pushed by Hayden Cox.
Very different animals, of course.
Cox, you’ll remember, partnered up with online men’s retailer Mr Porter for his eponymous surfboard brand’s debut clothing collection, which is called Acetone, and which must not be confused with the magazine by Andrew Kidman and Sam Rhodes, which was designed to offset the WSL’s “utter bastardisation” of their beloved sport.
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I clicked on the link but it look like the brand is already de packed up https://uploads.disquscdn.c…
Be a call-in interviewee during critical moments of live WSL heats
The only thing I would buy of Julian would be a night with his mrs
Jules missed the market opportunity by a country mile there. Go to any surf beach and you’ll see lineups clogged with surfers and beach front trails clogged with women in active wear doing lifestyle stuff. The second group would probably spend 5x as much on clothes as the first group. Jules should be designing dog hair and latte resistant clobber with a beach vibe not over priced boardies
Ill put it out there , anyone that wears surf label clothing is a kook.
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What was the original tag-line of this venture? Something like “where the streets meet the gym meet the beach” if memory serves correctly? Anyways, this autumn line of street-gym-beach-golf-motocross clothing looks really super awesome. And it thematically aligns to the preferred spectator demos at the U.S. Open in HB. Really don’t see how this could possibly end in anything but smashing success and a total human re-imagining of the intersection between apparel & fringe lifestyle activities.
Hey julian. Should have stayed on tour a few more years, milk that sweet teat to the last drop, pull a few ‘injuries’ every now and then, save up on airfares travel arrangements etc. How far would you have gone in this last comp? Bet you watched it nervously.
Anyways good luck with the rags. Not really my thing though.
All the best,
Gotta spill the beans on that one – which surf brand? How bankrupt was it?
Open question…. why would anyone pay to advertise someone else’s “brand”?
If you look like Julian, do you surf like him? No. How does he influence product?
Why do people “follow” other people? Like and Subscribe? Are there special clubs for soft toppers?
washed-up casual surfers end up here, and here, and over there…
if one kid was named ‘Ocean’ the brand would become OliO
Spot on. This list should be turned into a post.
Team manager for a surf label.
Sales rep used to be a lucrtive pathway until the labels realised just how much commission they were giving to washed up hacks and anyone could do it.
Wilson River picnic area | NSW National Parks
Wilson River picnic area near Wauchope is the ideal place to begin your driving or walking adventures. Bring a picnic, explore rainforests on a walking track and swim near the waterfall.
What should I wear too Wilson River picnic area? Maybe golf-surf- aerobics gear?
fin re-designer
wavepool whore
soft top pusher
Thanks, this helps me better identify a brand when I inevitably come across it at TJ Maxx
Rivvia sounds like an electric truck company. NonJohn will have his ex-lax and coffee cocktail now due to his depactus.
NonJohn should have stayed on, (or insisted on all the way through court process if need be), His uber lucrative Hurley contract when Bluestar took over instead of supporting His team mates, (many who are not even on tour anymore), and letting it go. The contract averaged Him 583.00 an hour 24/7/365 over 5 years. 25,400,000.
Now He’s becoming irrelevant and Jack is the new John.
You cant start a successful surf brand when kids think you’re washed up (i.e. over 25). Fuck, martin potter, who was fucking huge in 89 couldn’t save “pottz” clothing.
Jules would be better off trying to emulate lululemon. That’s where the money is.
Yep
The athleisure sector has grown 42% in the last seven years, and by 2026, it is expected to reach a value of over $250 billion. Technological innovations in fabrics, the trend of sporty aesthetics, and the body-positive movement have been fundamental to the success fashion’s athleisure movement.
It’s all about marketing and targeting the right price point for your niche, none of which a former surf star with a 10 grade education would ever understand
All I had to see was the scribble on the shorts to know this wasn’t going far.
here’s what both sexes want, but only women wear…win. win!
https://sc01.alicdn.com/kf/…
Giggidy
right as used in this sentence: His gal said I want a pair of those, honey! Giggidyly, he reached for his wallet.
Like some kinda Rusty/ Vissla hybrid b.s. …the f%#k outta heeeere!!
More like “my buddy and I bought some screen printing supplies to make our own t-shirts and start a brand from our garage!” type of b.s.
“and this is all the leftover product from the sweat-shop that WE emblemed ourselves!”