"Paternalism mixed with dismissiveness ladled with passive-aggression and served warm with the emotional seasoning of a college campus safe space genre."
The online publishing giant AllGear Digital has swooped on scandal-prone website The Inertia, gobbling it up for a deal reportedly worth millions as part of its play to become the biggest online collective in the “outdoors and active-lifestyle space.”
“Building The Inertia has been one of the most rewarding journeys I can imagine,” said The Inertia’s founder Zach Weisberg, a Virginia Beach surfer who was inspired to launch what would become the template for the vulnerable adult learner tsunami following a talk by the Huff Post’s Arianna Huffington in 2010. “Since day one, we’ve committed to forging great relationships, sharing valuable stories from unique perspectives in a culture we love, and challenging ourselves to embrace new opportunities.”
Weisberg said the AllGear sale was “an intuitive next step… I’m so excited for this new chapter in our evolution.”
It’s been a wild and not always happy climb to the number six slot on the surf website ladder for the tabloid whose audacity often shocked hardened BeachGrit readers, with its use of racist tropes, “foul bait and switch”, “singling out women surfers as perpetrators of lineup violence”, as well as its now famous blood feud with former world number four Dane Reynolds who responded to a poor review with “In my opinion your review sucked, your site sux, and i’m relieved to never respond to your silly emails again.”
Weisberg’s reply to the charge from Reynolds, wrote Chas Smith, “will go down in history as the pièce de résistance of the paternalism mixed with dismissiveness ladled with passive-aggression and served warm with the emotional seasoning of a college campus safe space genre!”
No jobs will be lost in the sale, says AllDigital.
Weisberg remains at the helm as General Manager, Joe Carberry and Alex Haro are still gonna wear their Senior Managing Editor and Senior Editor badges and Mark Sawyer-Chu is still SVP of Partnerships.