"What was once exotic and had to be earned has now become a playground for thrill-seekers, many of them wealthy..."
This world, man. Ever more a tale of two distinct classes. The haves and the have nots. Those who struggle to make the car payment on aged Toyota Tundras and those who enjoy the comforts of the Aston Martin Valour. Now, in times past the uber-rich were happy to stay in their exclusive enclaves and do their exclusive things. Summering on Lake Como, for example, and taking the Alpha Zs across to the Clooneys for luncheon. Post-Covid, though, things have changed.
Billionaires like Mark Zuckerberg and Jeff Bezos, who came into their wealth through nerdy means, lack taste entirely. That vacuum is filled with all manner of lower-brow endeavors that should not interest them. Fighting mixed martial arts. Pumping weights. And, according to a terrifying new report, surfing big waves.
Nazaré Gets Kooked
Yes, a reporter from luxury publication Forbes just spent time in the Portuguese hamlet with big wave star Justine DuPont and her husband/sled-driver Fred David.
He was in town to ride on the ski and get a peek at the “huge swells barreling” but excess wind derailed that plan and so the trio merely explored Garrett McNamara’s beautiful baby.
While wandering and sipping various chocolate milks, the writer bemoaned:
As for surf purism, big money comes in now from amateur fat-cats from all over the world wanting to “tow in” say, to one big wave, take the accompanying trophy photo and then head home to brag about it. Unfortunately, it’s part of the current trend of tourists paying exorbitant sums to “experience” adventure. What was once exotic and had to be earned has now become a playground for thrill-seekers, many of them wealthy, and now, unfortunately, Nazare is beginning to feel that surge.
While DuPont and David took the bad with the good, happy that local businesses were benefitting, I think we should do a better job of shaming the “wealthy thrill-seekers.”
And those who help facilitate their “experiences.”