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Gordon Merchant and Billabong team in Hawaii.
Gordon Merchant, sandwiched between Parko and Occ, in front of the old Billabong house on the North Shore.

Octogenarian founder of Billabong Gordon “Greasy” Merchant ordered to pay $50 mill by Tax Office

A tricky game of wash selling and dividend stripping.

The eighty-one-year-old founder of Billabong, Gordon Merchant, has been slugged with a $50 million bill from the Australian Tax Office, which includes a six-ish mill fine, after advice he received from a company called EY to minimise his tax bill turned out to be, well, not so rock solid. 

From what I can glean from the finance press, Merchant, who let’s be historically fair is a significant player in not just the clothing game but surfboard design with his tucked-under edge rail, was advised to sell a wad of his Billabong shares to create a capital loss which he could offset against the terrific profits he made from from the $111 million sale of the bioplastics manufacturer Plantic Technologies back in 2015. 

Merchant was also advised to forgive fifty-five mill in loans to Plantic Tech to boost the sale price.

A tricky game of wash selling and dividend stripping.

So, here’s how it works!

In 2014, Merchant sells ten million of his Billabong shares for a little under six mill losing, on paper, almost sixty-mill.

Plantic gets sold for $111 mill the following year, the price inflated by the removal of the loans, Merchant’s tax bill gets reduced, and everyone’s real happy. 

Everyone except the tax office, who audits Merchant’s companies and increases his personal tax bill by $30.6 million. Two of his biz’s are assessed to owe a further $12.9 million and a $6.4 million penalty is thrown in for laughs. 

Merchant appealed the Tax Office’s decision in court and lost.

“I conclude that Mr Merchant’s participation in the [Billabong share sale] transaction was undertaken because it was recommended to him by EY as part of what EY considered desirable for the structure of the anticipated sale of shares in Plantic,” Justice Thawley wrote. “In particular because [it] would crystallise a capital loss which could be used against the capital gain which was anticipated to be higher by reason of the proposed forgiveness of the Plantic Loans.”

Merchant is now suing the company that gave him the bum advice. 

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Ron

Why is so hard to do the right thing? You’re making millions, millions people, life changing sums yet it never seems enough, like celebs, personally if it costs me 3 million dollars, to rake in 35 million, I’m all in … and all these alleged “nonprofit charitable organizations” give me a break, it’s a tax exempt money laundering scheme, when Musk cashes in Tesla stock in the billions range, he donates it … to HIS charitable organization, doing 2 things, alleviating tax liabilities at the same time alleviating any financial accountability. And we look to him as a sage. Society… has fallen from any sensibility.

Beach Shak

Put Justin Cameron in prison!

No Feelings

EY, née Ernst & Young, is one of the Big (whatever the number is now) accounting firms.

Merchant is right to sue them. They shouldn’t have fucked up like this.

Every big transaction is structured to reduce tax liability. Tax laws can get weird, and you need professional help to navigate them. EY got pretty creative here, but it’s not unusual to hire a firm like that to guide your actions.

Sounds like he did what his accountants told him to even when it seemed weird, and got screwed. Given the limited details here, it does sound like EY really fucked up.

Cuntry Singer

A pyrrhic victory is a victory that comes at a great cost, perhaps making the ordeal to win not worth it. It relates to Pyrrhus, a king of Epirus who defeated the Romans in 279 BCE but lost many of his troops. https://media1.giphy.com/me…

Chuck Dukowski

Bad Billy

Hippy

If only Naude would be questioned about Andy’s last month and Naudes actions following his death

dharmakaya bee reiki tv

How about next time you just pay your tax instead of doing everything you can to dodge it ya grub.

Zero sympathy for him.

Mcsippa

I’m so confused, winning by losing then in fact losing, is that it?

Rocks local

silly Gordon, wrong country – over here in the US that kind of tax creativity would have made him a shoo in for president!!

Picard Madeoff

I had to read the International Tax Review article on this ruling to gain clarity as I suspected Derek’s BG masterpiece left out a few important fact patterns of the case. I was wrong as Derek nailed it from a high level.

What none of the articles point out, including the international law experts over at STAB, is the collective efforts including structured self-dealing, the non arms length transactions by using a trust and finally forgiving a loan to effect the value of a company for the singular purpose of reducing tax exposure is not pure or clean of mind. This is as dumb as me trying to outsurf Filipe on a big 2-3 day at Lowers…

Rocks local

that’s good stuff

Barnycle

Nice 👌🏽

Capt Sensible

Fucken 80 years old get over it grubby you had a good run , why waste what ever time you have left on earth on court cases you will be dead before it’s over FFS

Dogsnuts

I’d love fiffy mill tax bill. How much money does he fucken need anyway.
Xox

Sean Connery

As John D. Rockefeller once said….. Just a little bit more.

Kennypowersmullet

Rich people problems

Shredy Kruger

Death and Taxes mate…

Stick man

Emptybong :/

deeks

Gotta pay 1 fiscal year in advance

Derek Hynd's Missing Fins

Only a convicted tax dodger know the feeling.

Ramathorn

If only Gordy had used PWC instead of EY. The ATO would have politely agreed, and there’d be $50 million more to fund Axel and Occy.

Whale Oil Beef Hooked

Pretty sure Occy’s contract is a drop in incentive based one with Billabong, so he’s set for the next decade or so..

Low wide stinkbug stance

EY is Ernst & Young.


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