Deadpool actor Ryan Reynolds viewed as savior after Goldman Sachs lists surfing “sport family offices want to own”

"Many investors view sports as a largely uncorrelated asset class, making it a good hedge when markets are down."

The men and the women are in El Salvador, currently, slogging through elimination rounds at stop number seven on the World Surf League’s Championship Tour and it sure does feel doggy. Not Punta Roca, per se, or any of the competitors, necessarily, just the vibe. Like, no one really cares. After the intense rush of Teahupo’o, it makes sense, I suppose. Still, surfing as sport is weird and only appeals to degenerates who will put up with anything, from Joe Turpel to the spelling of Deivid Silva, and come back for more.

Rumors, anyhow, have been intensifying this year that WSL owner Dirk Ziff is actively looking to unload the Pastime of Kings, quite possibly to a Middle Eastern interest. Well, his quest just got easier as the august investment firm Goldman Sachs includes surfing amidst the list of women’s sports and ultimate fighting that “emerging sports family offices want to own.”

The story, which appears in Fortune, shares that Canadian actor Ryan Reynolds and his partner Rob McElhenney’s purchase and subsequent marketing of the small market soccer team Wrexham has spiked interest in being in the sports’ game. Owning an NBA franchise or MLB or NFL of course nets billionaires more billons but Anushka Gupta, head of Goldman Sachs Apex in the Americas, is bullish on smaller fries like surfing.

Per Fortune:

Family offices are mostly in the early stages of considering sports investments, evaluating factors such as whether leagues are open to expansion and how they handle media rights. “There’s been a lot of focus on the rapid rise in media contract values,” said Gupta, “which has allowed engagement with a much broader audience.” Many investors view sports as a largely uncorrelated asset class, making it a good hedge when markets are down.

Very cool.

Back to Reynolds and McElhenny, though. Would you like to see a power couple like that atop competitive professional surfing?

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Exciting times.

Open Thread: Comment Live on Day Two of the El Salvador Pro

Guerillas in the mist.

For sale, Jimmy Buffet's home on wheels.
For sale, Jimmy Buffet's home on wheels.

For sale: Jimmy Buffet’s Ford E-350 go-anywhere 4×4, current bid $51,000

Includes an assortment of personal items left in the van by the great singer-songwriter!

Last September, the man Kelly Slater referred to as his surrogate daddy, travelling minstrel Jimmy Buffet, died, not surprisingly given a life braised in the Caribbean sun, of skin cancer.

Jimmy was a well-cooked seventy-six.

“I grew up listening to Jimmy Buffett with my family. His music basically outlined the lives we desired… fishing, diving, dreaming about being in the tropics, playing music and just living the dream,” Slater wrote in a long Instagram tribute.

Slater said he eventually met Jimmy Buffet in France in 2010 and ‘cause ol Jim reminded Slater of his daddy, “from that moment on he kind of became a surrogate for me. I’m having a tough time accepting his passing but I do feel blessed to have some incredible memories every single time I hung out with him.

“It is  5 o’clock somewhere, Jimmy and I know you’d be smoking a joint with a drink in your hand and a huge smile on your face like any good pirate would.”

Real sad, he had some good songs, Pirate at 40, Margie-ville, and was once arrested in France for carrying one hundred ecstasy tablets aboard his private jet, a sexy Dassault Falcon 900, which he piloted himself. Cops fined him three hundred bucks and Jimmy released a statement saying they were his Vitamin B supplements.


A slice of history is up for sale, Jimmy Buffet’s 2004 Ford E-350 Sportsmobile 6.0L Power Stroke 4×4, a go-anywhere travelling home that Jimmy owned until 2020 when it was sold to its current owner.

Selling deets.

It is powered by a 6.0-liter Power Stroke turbodiesel V8 linked with a five-speed automatic transmission and a dual-range transfer case,” writes the seller. “Features include an extended-height roof, an awning, roof-access ladders, 16″ American Racing wheels, a kitchenette, sleeping surfaces, a fold-down entertainment screen, and an Alpine touchscreen head unit. This Sportsmobile has 69k miles and is offered with service records, spare parts, a clean Carfax report, and a clean Colorado title in the seller’s name.

The van is finished in white and is fitted with an extended-height roof. Additional exterior details include a Fiamma awning, hood louvers, Aluminess bumpers, side ladders, Yakima roof bars, an ARB air compressor, a rear shower, and AMP Research retractable running boards.

But that ain’t all!

“An assortment of personal belongings including a belt, hats, DVDs, and a hand blender that are said to have been left in the vehicle by Jimmy Buffett are included in the sale.”

Current bid, fifty-one gees.

Examine the gallery and full description here.

John John Florence (pictured) winning*
John John Florence (pictured) winning*

Clouds darken World Surf League sky as John John Florence nears third possibly tainted championship*


The departed but never forgotten disgraced former World Surf League CEO Erik Logan ushered in two important changes to the Championship Tour season during his time and, like him, both are funny to look at. In the middle of the year, we have the mid-season cull wherein hard-working dreamers are sent to unemployment lines. While I imagine the lack of fairness haunts those in the salt mines, a few lousy wave-starved CT heats ending years upon years of surfing lousy wave-starved QS contests, the surf fan rejoices at the spilling of blood.

At the end of the year, we have Finals Day wherein those who survived “The Chop” and have clawed into the top five get a chance to win it all at a playful cobblestoned chest-higher in Southern California.

Yes, Logan’s brainchildren have made for entertainment, certainly, but have also undermined the long-established faith in professional surfing as an honest and true sport. The new Finals Day format, for example, has robbed Carissa Moore of a title and hung an asterisks on the bigger wave averse Brazilian champ Filipe Toledo.

Karma, as they say, is my boyfriend.

And this year, we have John John Florence rounding into as fine a form as we have ever seen, competitively, as he heads into retirement. He is currently in the Great Wall Motors Yellow Jersey and looking to stack points upon points with a first round victory in El Salvador over LOB and Rosie Perez, vaulting him past the elimination round.

Florence will, very likely, head to Trestles number one, which means any challenger will have to beat him twice. A tall order. A tall order, that is, for anyone other than small wave wizard Filipe Toledo. If the Brazilian champion had not vacated the year, opting for a well-deserved mental health break, and entered the top five, he would be odds on favorite no matter where he ended.

Which begs the question. Will Florence’s almost inevitable third championship be festooned with a many pointed star?


What’s good for the goose is good for the goner, as they also say, and if Toledo’s championship is questioned due his terror of big, shouldn’t Florence’s also be questioned due his not beating the best small wave surfer at a small wave?

David Lee Scales and I discussed during our weekly chat and you should listen, mostly for the segment where it is revealed that the Grateful Dead was an evil CIA psy-op, but also weigh in below.

Does double J deserve an asterisks?

Former TV network boss and lifelong surfer Dave Gyngell sells never-lived-in apartment at Snapper Rocks for $5.1 million.
Dave Gyngell, lifelong surfer, former network boss, makes close to a mill after selling never-before-lived-in joint he bought off the plan in 2021.

Ex-TV network boss and surfer Dave Gyngell flips never-lived-in Snapper Rocks apartment for $5.1 million

Scoops up nearly a million bucks profit in “wipeout auction”…

The former TV boss and lifelong surfer Dave Gyngell, who famously went toe to toe with the owner of his station in a wild scrap on the streets of Bondi, has flipped his Snapper Rocks joint for five mill, almost a million bucks more than when he bought it off the plan for $4.2 mill in 2021. 

The big-wave shredder turned real estate agent Ryan Hipwood secured the deal for his pal in the first sale of the newly completed Awaken building with 360 degree views overlooking D-Bah, Snapper, Rainbow Bay and the semi-sorta mountains out west.

The buyer was “a mystery surfer” according to press reports although, as reported a few months back, it was cashed-up surfing super-daddy and beer baron Josh Kerr who blew the auction out of the water with his $5.1 million bid.

Josh Kerr, who is forty and daddy to the incredible one-day-she’ll-be-world-champ Sierra Kerr, parlayed a fortune made on the back of beer start-ups St Archer and Balter into the whole-floor apartment or “sky home” as realtors call ‘em. 

The joint spans almost three thousand square feet, has three bedrooms, three bathrooms and the sorta German engineered appliances (Gaggenau, if you’re wondering) that bring a perverse joy every time you pull open their heavy stainless steel doors.

As pretty as that sounds, and it is, real estate prices on the Gold Coast, which is pretty to look at but has a dark underbelly, are inflated to hell and, one day, the reckoning will come, as it always does.

Josh Kerr, of course, came to prominence seventeen years ago when he unveiled what would come to be called The Club Sandwich (courtesy moi) in a heat with Mick Fanning at Snapper Rocks.