"I think the moment I really got excited and thought that we had something is when I went surfing at Pleasure Point..."
Once upon a time, there was a mighty surf industry. It was an oligarchy ruled over by a handful of enterprising men with names like Wooly and Bob who made what surfers wanted. Cool tees emblazoned with Stones, beer bottle opening sandals, co-branded energy drinks and it enriched CEOs and brand reps from California to Florida to Australia’s golden coast.
Alas, nothing lasts forever and, like the Ottoman Empire, it grew weak then collapsed.
Out of its ashes rose a metaphorical Turkish Republic featuring a whole new vibe. Boys and girls with dreams of their own reaching a new surf consumer, one that grew out of the Covid pandemic with care not for Stones nor foot beer.
But let us now meet Davon Larson and Paul Huang, two young Turks from Santa Cruz with what today’s surfer craves.
Protective bucket hats.
The two appeared on the famous entrepreneurial program Shark Tank, recently, pitching their Surf Skull.
“I think the moment I really got excited and thought that we had something, realized we had something, is when I went surfing at Pleasure Point,” Larson told the local news station.
Spending time on this business really required me to dive deep into how the surf business works, and really just try to understand and talk to people about how the helmets can best serve them.” Huang added.
The Surf Skull will retail for $129 and feature a “slip layer,” like a bike helmet, as well as protective foam.
No word at time of writing if any of the “sharks” decided to invest.
Fingers crossed.
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They’re ghey, am I right? Not that there’s anything wrong with that. Now get me a HamSammish.
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So, its a hatmet or a helhat?
A couple of helmets.
Those two look like they are begging to be run over
ummm these solid internal linings are a dime a fucken dozen, various companies have been developing them for over a year and they’re about to saturate “waterperson” markets around the world under about 200 different brand names.
Shark Tank full of fucken guppies.
Nick? Nick!
Who have thunk a trash hat piece would’ve drawn you out of your hole!
Cunts? https://uploads.disquscdn.c…
Just when you thought it could not get sadder than a company shilling out $500 designer shades infiltrating the “surf” industry…
Has anyone seen my baseball?
a fake helmet disguised as a bucket hat and costs the same as a gath.. gtfo
Gath is beyond ugly and yuk
Early ‘90s, I was about 7 or so, my older sister was dating a kid down the street with the nickname Wooly. He claimed he was THE Wooly that Slater talked about on KS in Black and White and I had no reason not to believe him, or way to verify it. What a time to be alive.
There’s always the part where Wooly is a seppo.
You should submit this for one of those micro-story comps!
For sale. Surf VHS. Never watched.
Pros In the wild entry
Almost
US$ 129 ?
Bugger that
‘I Hate BeachGrit’ branded protective bucket hats available here soon for $20, along with T-shirts and volleyball shorts for $20 each.
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Or get the Hat, Shirt, Shorts combo for $50…
iPhone sock?
iPhone windshield wiper/lotion dispenser?
And everyone says surfing isn’t what it used to be. The next Kong & Sunny right there…
Not only did they secure a deal (50k for 12% of the company), they also kooked the line up by another 12%. At least I know if someone is wearing (much like riding a soft top) that thing I can snake them.
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No way he could pull Kangol..
The Ralph Lauren logo makes it soft enough and its a bucket hat, not a Kangol. And, come on, it’s yellow.
Yes, should have mentioned your choice of yellow and proper logo selection elevates Chas above Ashton’s beanie of choice.
BUT does that hat come with branded arm floaties like the Surf Skull?
Chasuel L Jackson
Would you hit it?