He fell in love with this Sport of Kings when his wife gave him a wetsuit that acted like a suit of armour protecting him from his fear of water.
The sun dimmed, lightly, this afternoon, the summer air chilled just a touch, as news dropped that the World Surf League announced that Chief Executive Officer Erik Logan had “departed” the company “effective immediately.”
ELo, as he was affectionately called by young and old, came to surfing via Oprah Winfrey to head the newly formed WSL Studios. He was a bubbly Oklahoman, filled with stoke and positivity. He had learned to surf as a vulnerable adult. Fallen in love with this Sport of Kings when his then-wife had given him a wetsuit that acted like a suit of armour, protecting him from his fear of water.
It did not protect him from the quick shuttering of the studios but rising tides float all Sooner Boomers and Logan was immediately given the big boss’s chair.
There were steps and missteps… and missteps. Ultimate Surfers and Bailey Ladders. Logan kept a glowing face on it all. Every abject failure a vector of synergies.
A spoonful of sugar.
He increasing turned to social media, taking surf fans “behind the scenes,” inviting popular young surfers to “take your shirt off.”
At the end, was it this all too public positioning that brought him so harshly low? While he was in Brazil for the Vivo Rio Pro?
His dismissal was brutal. No “parted ways.” No “thanks for service.”
Just done and I, for one, am sad.
For Erik Logan was a jester like none before him. He began his career, you may know, as a furry mascot for a local radio station. An entertainer underneath it all and he entertained me all day every day.
I know nothing of this new CEO Emily Hofer though assure you, faithful friend, that I will pursue my rigorous brand of surf journalism in pursuit of her story.
But I will do it without joy, for mighty Erik Logan has struck out.
More as the story develops!