He fell in love with this Sport of Kings when his wife gave him a wetsuit that acted like a suit of armour protecting him from his fear of water.
The sun dimmed, lightly, this afternoon, the summer air chilled just a touch, as news dropped that the World Surf League announced that Chief Executive Officer Erik Logan had “departed” the company “effective immediately.”
ELo, as he was affectionately called by young and old, came to surfing via Oprah Winfrey to head the newly formed WSL Studios. He was a bubbly Oklahoman, filled with stoke and positivity. He had learned to surf as a vulnerable adult. Fallen in love with this Sport of Kings when his then-wife had given him a wetsuit that acted like a suit of armour, protecting him from his fear of water.
It did not protect him from the quick shuttering of the studios but rising tides float all Sooner Boomers and Logan was immediately given the big boss’s chair.
CEO.
There were steps and missteps… and missteps. Ultimate Surfers and Bailey Ladders. Logan kept a glowing face on it all. Every abject failure a vector of synergies.
A spoonful of sugar.
He increasing turned to social media, taking surf fans “behind the scenes,” inviting popular young surfers to “take your shirt off.”
At the end, was it this all too public positioning that brought him so harshly low? While he was in Brazil for the Vivo Rio Pro?
His dismissal was brutal. No “parted ways.” No “thanks for service.”
Just done and I, for one, am sad.
For Erik Logan was a jester like none before him. He began his career, you may know, as a furry mascot for a local radio station. An entertainer underneath it all and he entertained me all day every day.
Pricelessly hilarious.
I know nothing of this new CEO Emily Hofer though assure you, faithful friend, that I will pursue my rigorous brand of surf journalism in pursuit of her story.
But I will do it without joy, for mighty Erik Logan has struck out.
More as the story develops!
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Good to see you sticking with your hobby Chas
I was a little concerned for your mental health when I heard the news
Wait, what? Is he really gone?
It is a happy Friday
Lol, I guess this news kills the piece I submitted eh Derek?
11 Million IG Followers 1 Elo 0
It’s called the c-suite.
ELo wasn’t the major problem here.
He is a company man. He was doing what he was told to do.
Unless the new CEO is someone above all that, expect more of the same.
This comes down to the owner plans for the WSL. Somehow i’m not convinced they will be any different.
Changing captains on the titanic
Momjohn for CEO
non-john and his familia
1) did someone finally get ELO to answer the question of where the 8 million views came from, leading directly to this turn of events?????, and 2) does not seem to be a coincidence that this happened almost immediately after the breaking news reveal of the transcript of the discussion between ELO and JMD regarding the Wallex sponsorship that was published in the BG comment section less than 24 hours ago. Guessing the John Deere / Ethan Ewing comment was the straw that broke the Wozzle’s back, so to speak.
Tragic case of systemic bigotry, isn’t it?
Wonder if this means the punishment for Gabby, Italo and Fil is cancelled…
He showed up to Brazil, I don’t think a few crusty BG readers is going to stop him paddling out on his SUP
https://uploads.disquscdn.c…
youtube commentators be giving ELO send offs for sure
The should seize the moment and fire this Mendes guy too.
Need the live comments up ASAP! Strider’s checking out call was the funniest thing said in a WSL broadcast since bobby!
checking out of hotels bahahahaha!!!
no black armbands
Let’s sit back and watch the woke shit unfold now
we live and fucking ads on!!!!
I’d say woke society has claimed another straight, white, male, but……
I ve never been so excited for the start (restart) of an event!! I’m frothing!!!
Baited breath , what they going to say about elo?
Will the new chick step up carrying a snowboard or windsurfer?
Will jessi and commentary team be wearing black armbands
Fucking 15 mins